Nicole Elizabeth LaValle (nee Polizzi) aka Snooki is a Chilean-American reality TV star, popular for appearing on MTV reality show Jersey Shore (2009-2012). The show’s final season saw her earn $150,000 per episode, a hike from the two previous seasons $22,000 and $30,000 paycheck. Snooki’s net worth is estimated at $5 million. Her Jersey Shore days are over, but the former wild partier isn’t yet done with reality TV. Here’s a look at how she built her net worth and what she has been about lately.
Snooki Net Worth: Early Days/Career Beginnings
At just 6 months old, the Chilean born was adopted and raised by Italian American parents. Her friends nick named her Snooki after the Snookie male character in movie “Save The Last Dance” because she was the first among them to kiss a guy. She attended Marlboro High School New York where she was a cheerleader.
Snooki’s show biz career began when MTV introduced her to their reality show “Is She Really Going Out With Him?” Snooki appeared on one episode with her then boyfriend, Justin.
She was scouted by Jersey Shore casting director Josh Allouche who worked at Doron Ofir Casting to appear in the reality show. Snooki was described by the New York Times as the “break out member of the cast”. In 2011, alongside Jersey Shore co-star Jennifer Farley, she signed a contract to star in their own spin off Snooki & Jwoww. The show which aired 4 seasons from 2012 to 2015 centered on their transition into their respective marriages and motherhood.
In 2011, she appeared as a guest hostess for WWE RAW and also competed in a 6-person tag team match at WrestleMania XXVII of which she won.
Snooki Net Worth: Other Ventures
Also an author, Snooki wrote her first book A Shore Thing in 2011 but it wasn’t much of a commercial success as it sold just 9,000 copies within its first month of release. Her other books include Confessions of a Guidette (2011) and Gorilla Beach (2012) a sequel to the first book, “Baby Bumps: From Party Girl to Proud Mama, and all the Messy Milestones Along the Way”, and “Strong is the New Sexy: My Kickass Story on Getting My ‘Formula for Fierce’”.
In 2011 she was paid $32,000 to speak on what its like to be a celebrity at Rutgers University. The school’d choice of Snooki sparked criticism among students.
Snooki has used her popularity as an advantage in business. In 2013, she sold her customized 2011 Cadillac Escalade EXT on eBay for $75,000, $15,000 more than it would ordinarily cost. She owns a clothing brand SnookiLove which includes perfume, footwear, sunglasses, jewelry, cosmetics, headphones, phone accessories, slippers, handbags, apps, hair and tanning products.
Snooki got engaged to Jionni LaValle in 2012 and got married in 2014. The couple have two children son Lorenzo b August 2012 and daughter Giovanna, b September 2014. In 2016, they started a new house flipping show “Nicole & Jionni’s Shore Flip” which premiered on FYI. According to her interview with Forbes, she plans to do more seasons if the show receives positive ratings. Nicole Snooki is a cast member on 2016 season of game show The Celebrity Apprentice as hosted by Arnold Schwarzenegger.
The Jersey Shore star also revealed in the interview that she hopes to one day start a talk show.