Many people who end up becoming famous have always dreamed of the spotlight and to be the focus of attention. They have since been able to then gain millions of fans from around the world after having worked very hard to reach this goal. Some others, however, become famous basically due to a chance meeting that changed their lives forever, regardless of whether they ever wanted it or not. The latter is the story of Nathan Schwandt who achieved great success and fame after gaining huge support from his ex-lover Jeffree Star.
The donning hot-pink haired makeup artist and business magnate helped transform the life of his partner as the two became the talk of the town for a long while. Things, however, did not end up working out for them as they have since gone their separate ways.
How Nathan Schwandt and Jeffree Star First Met
Prior to him coming in contact with Jeffree Star, Nathan Schwandt’s life was pretty ordinary as he never knew he would become a social media star in any way. He did several jobs including working as an employee for a Michigan based pet-shop but things would take a different route when he opened an Instagram account and began to create interesting content.
The Michigan native quickly gained over a million followers before he was able to then meet the pop singer and makeup/fashion enthusiast on the photo and video sharing platform.
Life After Their First Meeting
After Nathan Schwandt and Jeffree Star exchanged a number of messages via Instagram DMs, the duo became friends. It did not take long before they soon turned into lovers as Schwandt left his hometown and moved to Los Angeles, California where Jeffree lived. The two are believed to have lived together as Schwandt also became a staff of his cosmetics company.
He is reported to have been responsible for Star’s warehouse logistics, a role he had for a while before leaving to take care of their five Pomeranian dogs.
Details About Jeffree Star’s Businesses
As a child, Jeffree Star developed a huge interest in cosmetics and would regularly experiment with his mother’s makeup set. By the time he was in junior high, he was able to convince her to let him wear it to school.
After high school, Jeffree worked at a makeup counter and also did some modeling and music jobs. Thanks to his use of MySpace, he was able to further both his music and fashion design career. In 2009, he released his first and only studio album, Beauty Killer, which peaked at number 7 on the US Billboard Top Electronic Albums chart. The following year, he signed to Akon’s Konvict Muzik who promoted him as “the next Lady Gaga.” Things, however, did not work out and Star left the label in 2013.
By 2014, after having gained a bigger reputation as a makeup artist, Jeffree Star used his life savings to found his e-commerce makeup brand, Jeffree Star Cosmetics. To promote the brand that would later become a multi-million dollar company, he began uploading videos to his YouTube page where he immediately became popular, acquiring more than 1.5 billion views and about 15 million subscribers as of 2019.
According to Forbes, Nathan Schwandt’s partner made fetched a whopping $18 million from his YouTube endeavors alone, allowing him to make the list of the highest-paid YouTubers in 2018. Add this to what he makes from his cosmetics business and you can see why he is estimated to have a net worth of about $75 million.
The Duo As Lovers
As earlier stated, Nathan Schwandt and Jeffree Star first met on social media. They officially started dating in March 2015 after Schwandt moved to California to see Star for the first time. Their first date was then reported to be at the Santa Monica Pier.
With Schwandt not having anything to show for his work in comparison to his partner, he has been labeled a gold digger by numerous people on social media. The Michigan native has further been called out for his sexuality, as he had previously identified as being straight but is now willing to be with a man. The Instagram star quickly clarified this by saying that he had been in a relationship with only women in the past until he discovered that he was gay.
During the course of their relationship, the two worked hand in hand to launch a Marijuana business after cannabis was legalized in the state of Michigan. They also appeared regularly on each other’s videos while engaging their fans and followers on their Instagram pages. Everything looked to be going on well for the couple until it was revealed that the relationship had crashed.
Read Also: Was Anthony Bourdain Gay and Who Were His Family Members?
The Reason For Their Heartbreaking Split
Not long after Nathan Schwandt and Jeffree Star broke up, word started to go round that the reason for the split was Nathan’s cheating. It further emerged that he deleted his social media due to the split.
The two ex-lovers have since refused to be clear on what exactly caused them to split up. Jeffree, in an emotional YouTube video, made it clear that Nathan had left social media to detach himself from the social world. The teary star added that he felt the need to let his fans know as both he and Nathan had grown together right in front of their eyes.
Since the breakup, Jeffree has appeared to be struggling to adjust to life without his partner. He has, however, promised fans that they both have nothing but love for each other. On that note, they continue to be “soulmates” and “friends forever” even as they are no longer lovers.
Nathan has since been able to make his return to social media, reinventing himself by opening up a new Instagram page @theschwandtone since he lost his former account that had over a million followers. While this page is yet to be verified by the platform, it is dedicated to his love for skateboarding.
View this post on Instagram
