Instagram was launched only about a decade ago, but today, with its more than half a billion users, it has since joined the big boys of social media. Like YouTube, Instagram has grown beyond a mere photo and video sharing platform. It is now a tool for “InstaModels” to make millions. Through the numerous 15-sec fitness tutorial videos and saucy images they post, InstaModels have been able to garner a mammoth following which in turn helps them land lucrative sponsorship deals and magazine shots. Some of the highest-earning Instagram fitness models have used their large fan base to promote their individual businesses, and unsurprisingly, it has certainly paid off for them.
10 Highest Earning Instagram Models and How Much They Make
10. Anllela Sagra (anllela_sagra)
Earnings: $3.8 Million
Followers: 12 Million
Income per post: $25,000
With over 12 million Instagram followers, Colombian model, Anllela Sagra who also goes by Anllela Sages is one of the highest-earning fitness models on Instagram. She has been able to build a massive fan base on social media through the uploads of her workout videos, as well as fitness progress. Despite uploading her first video on YouTube in 2016, Sagra’s channel has amassed more than 265,000 subscribers and the figure is visibly growing by the day. She has also created her own fitness app which is listed on Google Play and Apple App Store.
She has graced the covers of Iron Man, Tendencia and Fitness Curves. Moreso, the University of Colombia graduate has increased her earnings over the years by working as a brand ambassador of 1Up Nutrition. In 2017, Sagra reportedly gathered an income of about $800,000 from her online businesses, with her net worth currently pinned at $3.8 million.
9. Abigail Ratchford (abigailratchford)
Earnings: $4 Million
Followers: 9.1 Million
Income per post: $8,500
Abigail Ratchford is an American fitness model whose popularity has been on the rise since she competed in the Miss Pennsylvania pageant in 2013. She has been featured in publications such as The New York Post, The Daily Mail, and The Wall Street Journal. Her sultry Instagram posts have won her more than 8 million followers. Similarly, her looks and fame helped her land gigs with Sports Illustrated and Playboy. Ratchford supplements her earnings with the online sales of her own clothing line and calendars.
As an Instagram Queen, she has made appearances in magazines such as Esquire, People, and Maxim. She has additionally increased her earnings by starring in the documentary, The Making of Achawaii48: Annachonda Cove Hawaii 48-hr Bikini Shoot, as well as Parks and Recreation.
8. Michelle Lewin (michelle_lewin)
Earnings: $5 Million
Followers: 13.7 Million
Income per post: $10,000
Having achieved fame as a Playboy cover model, Michelle Lewin is one of the most popular Instagram fitness models whose earnings are running in millions. She was born in Maracay, Venezuela in 1986. Lewin has previously made a name for herself on the runway and also, has participated in the International Federation of Bodybuilders (IFBB) competitions in 2013 and 2014. Moreso, she claimed the NPC Ford Lauderdale Cup in 2013 and finished second place in the NPC Southern States Competition in the same year.
The Instagram star has motivated many women into improving their fitness level, as she shares her work out videos on her YouTube channel and Instagram handle. She has also launched her own line of fitness products and calenders, as well as creating monthly fitness plans and apps that have attracted hundreds of thousands of subscribers. Through her endeavors as a fitness instructor and model, Michelle Lewin has won more than 13 million followers, with her net worth pegged at $5 million.
7. Ana Cheri (anacheri)
Earnings: $5 Million
Followers: 12.5 Million
Income per post: $5,000 to $25,000
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Having the right mindset and attitude can change your life, be positive today. 🙌🏼✌🏼🙏🏼 The new @cheri_fit Indio Palms drop is so beautiful. Shop CheriFit.com Link in my bio! I’m currently wearing a medium in the ANAconda Leggings and a small in the Tie Sports Bra 🙌🏼 PS this sports bra is literally amazing and will make your boobs look GREAT! #cherifit #activewear
If this list was ranked according to the number of followers, Cheri with over 12.5 million followers would be sitting at the top. She is among the most popular fitness trainers and has posted her own range of fitness tutorial videos to her fans online. She’s had a gig with Playboy and like many of her InstaModel brethren, she also promotes Shredz supplements.
The good looking internet personality has boosted her earnings from her acting gigs, having appeared in a good number of TV series such as Nuclear Family, Playmate Playback and Ana Cheri’s Booty Boot Camp. As an A-list model, Ana Cheri has been associated with Ultimate Armwrestling League, K&N Filters and Monster Energy.
6. Chantel Zales (chantelzales)
Earnings: $5.36 Million
Followers: 3.9 Million
Income per post: $8,222-$13,703 per post
Next on this list of highest earning Instagram fitness models is Chantel Zales, a resident of LA and promoter of Shredz. She is an eminent fitness model who has garnered a massive IG followership of over 3.9 million. She was born in Albuquerque, New Mexico and graduated from Arizona State University. She has worked as a swimsuit and lingerie model and has been featured in FHM and Maxim magazines. She also has her own calendar.
Additionally, Zales has appeared in advertisements for Pepsi and Acura. Beyond her works as a fitness expert and fashion model, Chantel Zales has dabbled as an actress, having been featured in Piranha 3D as a bikini girl.
5. Paige Hathaway (paigehathaway)
Earnings: $6 Million
Followers: 3.9 Million
Income per post: $10,000
Born in Minnesota, Paige Hathaway is another Shredz promoter who is also a famed fitness cover model, entrepreneur, and social media personality. Like Ana Cheri, the model conducts her own fitness training course and has her own website where she posts a 90-day fitness and nutrition plan. She has gained immense popularity over the years as the winner of FLEX August 2013 Bikini Model Search and a participant of the BodyPower UK Expo 2013.
She has been the cover girl of top-notch magazines like Inside Fitness, MOST, Women’s Health and Fitness, Oxygen, among others. Her IG following of over 3.9 million followers have undoubtedly helped to bring her estimated earnings of $6 million.
4. Jen Selter (jenselter)
Earnings: $6 Million
Followers: 12.7 Million
Income per post: $15,000 – $19,250
Los Angeles based Jen Selter is among the highest-earning Instagram fitness models. She has cultivated a cult following of over 12 million followers by sharing fitness tips on her account. As a result of her enormous fan base, the young internet personality has penned down an endorsement deal with sports nutrition brand, Game Plan Nutrition. In the past years, Selter has equally been associated with other brands like Lululemon, Circus Fitness and New Balance.
She also promotes beauty products on her account, which earns her $15,000 per post. In addition to that, the elegant Instagram figure has amassed millions from her subscription on a fitness plan, through which she garners more than $1 million per annum. Jen has made appearances in widely read magazines such as Elle, Vanity Fair, Muscle & Fitness, FHM, and Maxim.
3. Sommer Ray (sommerray)
Earnings: $8 million
Followers: 25.5 Million
Income per post: $20,000 – $26,000
American social media Queen and actress, Sommer Ray is an influential fitness star whose Instagram account stands tall with a bewildering count of over 25 million followers. She was born in Denver, Colorado in September 1996. Prior to attaining a huge social media presence, Ray has participated in many bodybuilding competitions, as she began lifting weight at a very young age, which obviously accounts for her great physique.
She has additionally attributed her stunning looks to good genes, a healthy diet and exercise. No wonder, her photos usually attracts up to 500,000 likes and more, with each post earning her about £20,000. Asides sharing fitness tutorial videos on her Instagram and YouTube channel, where she has over 1.2 million subscribers, the prominent internet figure has also launched a fitness app called Evolve. Moreso, she serves as an ambassador for many fashion, food and energy drinks brands, through which she has bolstered a net worth of $8 million.
2. Joe Wicks (thebodycoach)
Earnings: $18 Million
Followers: 3.8 million
Income per post: $9,100 – $15, 000
Here comes the only male on our list of the highest-earning Instagram fitness models, Joe Wicks, who is famously known as The Body Coach. Although he has lesser followers compared to many on the list, the English model reportedly rakes in more than £30,000 a day from his online endeavors. He is an author, fitness instructor and a YouTuber. He has penned down several best-selling books including Lean in 15 -The Shift Plan: 15 Minutes Meals and Workouts to Keep You Lean and Healthy, which sold over 900,000 copies.
On his YouTube channel, The Body Coach TV and Instagram handle, he regularly uploads workout videos and equally, diverse nutritious recipes. As a result, the social media superstar has gathered more than 1.8 million subscribers on YouTube and 3.5 million followers on Instagram. Asides from achieving fame in the fitness world, Joe has equally picked up stupendous wealth online, as his daily £147 weight loss plan has attracted more than 500 subscribers everyday.
1. Kayla Itsines (@kayla_itsines)
Earnings: $77 Million
Followers: 12.6 Million
Income per post: $15,000
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Let’s talk about the so-called "bounce back". We’ve all heard it used to describe women’s bodies after they’ve gone through the most AMAZING journey of pregnancy BUT the term ignores SO many of the emotional and physical changes women go through during pre-pregnancy, pregnancy, birth and #postpartum. One thing I've learned from the #BBGCommunity and my experience as a personal trainer is that no two women have the same experience. I’m so grateful that pregnancy gave me and @tobi_pearce Arna, but let’s not pretend pregnancy is always easy on women’s bodies. Trust me, no one immediately "bounces back" from the experience, even if it looks that way. In saying that, I’ve also been an athlete my whole life, and a personal trainer for 10 years. I LOVE to work out and feel strong and fit, but it’s also my career, and being pregnant didn’t change that. Those of you from the #BBGCommunity who followed my pregnancy posts know I DIDN’T always feel amazing during my pregnancy, but I did workouts modified for pregnancy when I could, up until a few weeks before Arna was born. Birth itself takes a toll on your body, and if you had a c-section delivery like I did, there’s additional recovery from surgery. Even though I am a trainer, I had to wait for clearance from my health care professionals before I was allowed to exercise again. Regaining my fitness and strength has been much tougher than I thought it would be, but I’m a trainer, so it was always going to be one of my goals (seriously, you should have seen me on the treadmill for my first postpartum workout — it might have only been a slow walk but I was STRUGGLING). BUT judging any woman as having "bounced back" because of how they look disregards what a massive journey pregnancy and postpartum really is. Every woman faces their OWN challenges, whether it’s the emotional side, finding time to look after ourselves, or the physical challenge of being where we want to be in terms of health and fitness. There’s no such thing as a "bouncing back". It can be HARD work. Forget the judgement. As the #BBGCommunity know, there's so much more to be gained when we support each other! 💕💪
Clinching the number 1 spot of the highest-earning Instagram fitness models is Kayla Itsines. She is a globally renowned fitness trainer, entrepreneur and author who hails from Adelaide, Australia. She serves as the co-founder of the Bikini Body Guides (BBG) and the massive hit app called Sweat with Kayla. Alongside her fiancé, who works full-time with her on her fitness brands, Itsines has accumulated a combined net worth of $486.
She has built a workout empire over the past years which has seen worldwide success, as she reportedly cashed in from her app a jaw-dropping sum of $77 million. She embarked on Kayla Itsines Bootcamp World Tour in 2015 and has been featured in Apple Watch commercial. In 2016, she was named by Time magazine among the 30 Most Influential People on the Internet. Interestingly, the Adelaide-based personal trainer has been the highest-earning Instagram fitness model for more than three years now, having more than 12 million IG following.