10 Instagram Fitness Models Who Are Raking In Millions Online

Instagram was launched only about a decade ago, but today, with its more than half a billion users, it has since joined the big boys of social media. Like YouTube, Instagram has grown beyond a mere photo and video sharing platform. It is now a tool for “InstaModels” to make millions. Through the numerous 15-sec fitness tutorial videos and saucy images they post, InstaModels have been able to garner a mammoth following which in turn helps them land lucrative sponsorship deals and magazine shots. Some of the highest-earning Instagram fitness models have used their large fan base to promote their individual businesses, and unsurprisingly, it has certainly paid off for them.

10 Highest Earning Instagram Models and How Much They Make

10. Anllela Sagra (anllela_sagra)

Earnings: $3.8 Million

Followers: 12 Million
Income per post: $25,000

With over 12 million Instagram followers, Colombian model, Anllela Sagra who also goes by Anllela Sages is one of the highest-earning fitness models on Instagram. She has been able to build a massive fan base on social media through the uploads of her workout videos, as well as fitness progress. Despite uploading her first video on YouTube in 2016, Sagra’s channel has amassed more than 265,000 subscribers and the figure is visibly growing by the day. She has also created her own fitness app which is listed on Google Play and Apple App Store.

She has graced the covers of Iron Man, Tendencia and Fitness Curves. Moreso, the University of Colombia graduate has increased her earnings over the years by working as a brand ambassador of 1Up Nutrition. In 2017, Sagra reportedly gathered an income of about $800,000 from her online businesses, with her net worth currently pinned at $3.8 million.

9. Abigail Ratchford (abigailratchford)

Earnings: $4 Million

Followers: 9.1 Million
Income per post: $8,500

Instagram fitness model
Abigail Ratchford: image source

Abigail Ratchford is an American fitness model whose popularity has been on the rise since she competed in the Miss Pennsylvania pageant in 2013. She has been featured in publications such as The New York Post, The Daily Mail, and The Wall Street Journal. Her sultry Instagram posts have won her more than 8 million followers. Similarly, her looks and fame helped her land gigs with Sports Illustrated and Playboy. Ratchford supplements her earnings with the online sales of her own clothing line and calendars.

As an Instagram Queen, she has made appearances in magazines such as Esquire, People, and Maxim. She has additionally increased her earnings by starring in the documentary, The Making of Achawaii48: Annachonda Cove Hawaii 48-hr Bikini Shoot, as well as Parks and Recreation.

8. Michelle Lewin (michelle_lewin)

Earnings: $5 Million

Followers: 13.7 Million
Income per post: $10,000

Having achieved fame as a Playboy cover model, Michelle Lewin is one of the most popular Instagram fitness models whose earnings are running in millions. She was born in Maracay, Venezuela in 1986. Lewin has previously made a name for herself on the runway and also, has participated in the International Federation of Bodybuilders (IFBB) competitions in 2013 and 2014. Moreso, she claimed the NPC Ford Lauderdale Cup in 2013 and finished second place in the NPC Southern States Competition in the same year.

The Instagram star has motivated many women into improving their fitness level, as she shares her work out videos on her YouTube channel and Instagram handle. She has also launched her own line of fitness products and calenders, as well as creating monthly fitness plans and apps that have attracted hundreds of thousands of subscribers. Through her endeavors as a fitness instructor and model, Michelle Lewin has won more than 13 million followers, with her net worth pegged at $5 million.

7. Ana Cheri (anacheri)

Earnings: $5 Million

Followers: 12.5 Million
Income per post: $5,000 to $25,000

If this list was ranked according to the number of followers, Cheri with over 12.5 million followers would be sitting at the top. She is among the most popular fitness trainers and has posted her own range of fitness tutorial videos to her fans online. She’s had a gig with Playboy and like many of her InstaModel brethren, she also promotes Shredz supplements.

The good looking internet personality has boosted her earnings from her acting gigs, having appeared in a good number of TV series such as Nuclear Family, Playmate Playback and Ana Cheri’s Booty Boot Camp. As an A-list model, Ana Cheri has been associated with Ultimate Armwrestling League, K&N Filters and Monster Energy.

6. Chantel Zales (chantelzales)

Earnings: $5.36 Million

Followers: 3.9 Million
Income per post: $8,222-$13,703 per post

Next on this list of highest earning Instagram fitness models is Chantel Zales, a resident of LA and promoter of Shredz. She is an eminent fitness model who has garnered a massive IG followership of over 3.9 million. She was born in Albuquerque, New Mexico and graduated from Arizona State University. She has worked as a swimsuit and lingerie model and has been featured in FHM and Maxim magazines. She also has her own calendar.

Additionally, Zales has appeared in advertisements for Pepsi and Acura. Beyond her works as a fitness expert and fashion model, Chantel Zales has dabbled as an actress, having been featured in Piranha 3D as a bikini girl.

5. Paige Hathaway (paigehathaway)

Earnings: $6 Million

Followers: 3.9 Million
Income per post: $10,000

Born in Minnesota, Paige Hathaway is another Shredz promoter who is also a famed fitness cover model, entrepreneur, and social media personality. Like Ana Cheri, the model conducts her own fitness training course and has her own website where she posts a 90-day fitness and nutrition plan. She has gained immense popularity over the years as the winner of FLEX August 2013 Bikini Model Search and a participant of the BodyPower UK Expo 2013.

She has been the cover girl of top-notch magazines like Inside Fitness, MOST, Women’s Health and Fitness, Oxygen, among others. Her IG following of over 3.9 million followers have undoubtedly helped to bring her estimated earnings of $6 million.

4. Jen Selter (jenselter)

Earnings: $6 Million

Followers: 12.7 Million
Income per post: $15,000 – $19,250

Los Angeles based Jen Selter is among the highest-earning Instagram fitness models. She has cultivated a cult following of over 12 million followers by sharing fitness tips on her account. As a result of her enormous fan base, the young internet personality has penned down an endorsement deal with sports nutrition brand, Game Plan Nutrition. In the past years, Selter has equally been associated with other brands like Lululemon, Circus Fitness and New Balance.

She also promotes beauty products on her account, which earns her $15,000 per post. In addition to that, the elegant Instagram figure has amassed millions from her subscription on a fitness plan, through which she garners more than $1 million per annum. Jen has made appearances in widely read magazines such as Elle, Vanity Fair, Muscle & Fitness, FHM, and Maxim.

3. Sommer Ray (sommerray)

Earnings: $8 million

Followers: 25.5 Million
Income per post: $20,000 – $26,000

American social media Queen and actress, Sommer Ray is an influential fitness star whose Instagram account stands tall with a bewildering count of over 25 million followers. She was born in Denver, Colorado in September 1996. Prior to attaining a huge social media presence, Ray has participated in many bodybuilding competitions, as she began lifting weight at a very young age, which obviously accounts for her great physique.

She has additionally attributed her stunning looks to good genes, a healthy diet and exercise. No wonder, her photos usually attracts up to 500,000 likes and more, with each post earning her about £20,000. Asides sharing fitness tutorial videos on her Instagram and YouTube channel, where she has over 1.2 million subscribers, the prominent internet figure has also launched a fitness app called Evolve. Moreso, she serves as an ambassador for many fashion, food and energy drinks brands, through which she has bolstered a net worth of $8 million.

2. Joe Wicks (thebodycoach)

Earnings: $18 Million

Followers: 3.8 million
Income per post: $9,100 – $15, 000

Here comes the only male on our list of the highest-earning Instagram fitness models, Joe Wicks, who is famously known as The Body Coach. Although he has lesser followers compared to many on the list, the English model reportedly rakes in more than £30,000 a day from his online endeavors. He is an author, fitness instructor and a YouTuber. He has penned down several best-selling books including Lean in 15 -The Shift Plan: 15 Minutes Meals and Workouts to Keep You Lean and Healthy, which sold over 900,000 copies.

On his YouTube channel, The Body Coach TV and Instagram handle, he regularly uploads workout videos and equally, diverse nutritious recipes. As a result, the social media superstar has gathered more than 1.8 million subscribers on YouTube and 3.5 million followers on Instagram. Asides from achieving fame in the fitness world, Joe has equally picked up stupendous wealth online, as his daily £147 weight loss plan has attracted more than 500 subscribers everyday.

1. Kayla Itsines (@kayla_itsines)

Earnings: $77 Million

Followers: 12.6 Million
Income per post: $15,000

Clinching the number 1 spot of the highest-earning Instagram fitness models is Kayla Itsines. She is a globally renowned fitness trainer, entrepreneur and author who hails from Adelaide, Australia. She serves as the co-founder of the Bikini Body Guides (BBG) and the massive hit app called Sweat with Kayla. Alongside her fiancé, who works full-time with her on her fitness brands, Itsines has accumulated a combined net worth of $486.

She has built a workout empire over the past years which has seen worldwide success, as she reportedly cashed in from her app a jaw-dropping sum of $77 million. She embarked on Kayla Itsines Bootcamp World Tour in 2015 and has been featured in Apple Watch commercial. In 2016, she was named by Time magazine among the 30 Most Influential People on the Internet. Interestingly, the Adelaide-based personal trainer has been the highest-earning Instagram fitness model for more than three years now, having more than 12 million IG following.

Uwa Echebiri
Uwa Echebiri
Uwa has extensive professional writing and editing experience including report and technical writing, product reviews, informational and persuasive articles, creative and content writing on nearly any topic, from entertainment to lifestyle, finance, sports and more. As a lifelong movie buff, Uwa is either bingeing on new movies during leisure, or giving someone a whopping on the latest FIFA edition


The 20 Highest Paid WNBA Players and How Much They Make

As the issue of women’s rights rages on across the globe, one particular aspect that has gained traction is the gender pay gap. Whether...

16 Private Jets Owned By Your Favorite Stars

Endless queues, unnecessary delays, annoying passengers, lack of privacy and little leg room are some of the discomforts that plague us when we fly commercial. Most...

20 World’s Richest Sports Team Owners and How Much They are Worth

The ever-increasing value of the world's sports teams thanks to lucrative TV rights deals also means that its team owners are cashing in more...

Critical Details About Abby Wambach’s Wife, Net Worth and Career Achievements

Abby Wambach is an American soccer player, coach, and two-time Olympic gold medalist. Born on June 2, 1980, as Mary Abigail ‘Abby’ Wambach, this...

Who are The Migos Members and What are Their Net Worth, Age and Height

Migos is an American rap group from Atlanta consisting of relatives Quavo, Takeoff, and Offset. The group got their first major breakthrough in 2013...

The Untold Truth Of Lil Yachty: His Net Worth, Age, Height and Sexual Orientation

Lil Yachty is an American rapper and singer with a net worth of $8 million. Since releasing his breakout hit "One Night," Yachty has...

All The Juice About Hank Baskett’s Player Years, Net Worth and Divorce

Hank Baskett is a former NFL player with a net worth of $4 million. He also starred on the reality TV show, Kendra and Kendra on...

Rothschild Family Net Worth and Details of How They Made Their Money

The Rothschilds or the Rothschild family is a wealthy Jewish family of German descent whose fortune stems from the banking business and dates back...

Who Are Stevie Wonder’s Children & What is His Net Worth?

Stevie Wonder is an American singer, songwriter, multi-instrumentalist, and record producer who has a net worth of $110 million. After birth complications left him blind,...

Unique Facts About Nadia Björlin and How She Met Her Husband Grant Turnbull

Nadia Björlin is an American superstar who is known for her appearances in many television series over the years. Hailed as a multifaceted performer,...

Untold Truth Of Axl Rose From ‘Guns N’ Roses’ and His Net Worth, Age & Wife

Axl Rose is an American singer-songwriter and musician. He is best known as the lead singer of the highly successful rock band Guns N'...

Michael Phelps Net Worth and Body Measurements, Wife, and Children

Michael Phelps is an American retired professional swimmer who has a net worth of $80 million dollars. With 28 Olympic medals (23 gold), Michael Phelps...

Featured Today

Who is Zack Snyder’s Daughter Autumn Snyder and Why Did She Commit Suicide?

It could be hard to understand why someone would ever take their own life; leaving their family and loved ones to suffer in a...

What Is Wrong With Barron Trump, Is He Really Autistic? Where Is He Now?

Autism is prevalent and can affect people of all ethnic, racial and socioeconomic groups. The disorder, which limits a person's ability to relate and...

Captivating Facts About Nicole Lz’s Divorce and Relationship With Adam Lz

There are many ways to become popular in this day and age. A few people have achieved fame by being good at what they...

A Detailed Account Of The Events Between Katelyn Faber & Kobe Bryant

Before the world turned a sharp focus on sexual assault, particularly from powerful men with the Me Too movement, there were a few high-profile...

Why Did Dave Grohl Get Divorced From His First Wife Jennifer Youngblood?

It was once said that hard work would beat talent when talent fails to work hard. Such motivational quotes go a long way to...

Related Stories