PewDiePie Net Worth And How He Makes His Money In 2020

The explosion of YouTube in recent years has not only made it the haven of content creators on the internet but one of the most lucrative digital platforms in the world. The video-sharing platform has made several of its leading creators, millionaires, one of which is PewDiePie, who is arguably the biggest individual personality on the platform. As a result, PewDiePie’s net worth has surged to astronomical heights, making him one of the richest digital creators in the world.

Through his influence in digital culture, his following and other means, the Swedish vlogger boast of wealth that rivals veterans in the finance industry, musicians and movie stars. Here is a look at his exact net worth and how he makes his money. Read on to learn more about his net worth but let’s first have a look at his background.

PewDiePie’s Background

He was born on the 24th of October, 1989 in Gothenburg, Sweden to parents Lotta Kristine Johanna and Ulf Christian Kjellberg. He was born to parents who were corporates executives and was raised with a single sibling, an older sister named Fanny.

PewDiePie grew up with a passion for video games that saw him play several titles on the Super Nintendo Entertainment System, while simultaneously pursuing an education, well up to college at the Chalmers University of Technology where he studied industrial economics and technology management for a couple of semesters before dropping out as a result of a lack of interest in the course.

The social media personality first began showing his creative abilities on Photoshop before he eventually transitioned into creating YouTube contents. The later has made him one of the most successful personalities on the internet which has, of course, got many people interested in PewDiePie’s net worth.

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He has been engaged to Marzia Bisognin, a former YouTube personality since April 2018. The two of them currently live in Brighton, England.

PewDiePie with his fiancee, Marzia Bisognin
PewDiePie with his fiancee, Marzia Bisognin

What Is PewDiePie’s Net Worth?

Although he may have lost the battle to own the most-subscribed channel on YouTube to T-series, Felix Kjellberg, aka PewDiePie can console himself with second best and being the richest individual YouTube star. Through his YouTube career, he has amassed a personal net worth estimated at around $20 million according to the website, Celebrity Net Worth, although the Swedish YouTuber has declared he is worth a lot more.

While other platforms estimate his net worth to be between $30 to $60 million, whatever it might be, there is no denying the fact that the Swedish YouTuber, who dropped out of college for a YouTube career, is not only one of the most popular YouTubers on the planet but also one of the richest.

On YouTube where PewDiePie’s net worth was primarily amassed from, he is known to be a gamer and a comedian and has produced several influential contents on the platform with a level of consistency that made him the most subscribed channel on the platform within three years of creating his account. His channel boasts of over 98 million subscribers and over 22.3 billion views since it came into existence.

How He Makes His Money?

PewDiePie’s earnings primarily come through ad revenue made via his videos on YouTube. According to the social media data analytics website, Social Blade, he makes an average of $4,000 to $80, 000 per video, earned from average video views of 20 million per video. As a result, the Swedish YouTuber has an average monthly ad revenue earnings of $140 thousand to $2.2 million per month, a figure that totals to $1.7 million to $26.9 million per year. With such massive income, it is no wonder he places at the highest levels of YouTube earners.

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However, despite his high ad revenue from YouTube, PewDiePie’s net worth also comes via additional income through merchandise sales, selling branded T-shirts and other fashion accessories, which has also earned him a considerable sum as a result of his massive fanbase.

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In addition to his standard ad income earned from video views and merchandise sales, he also makes his money through affiliate marketing and deals with brands, promoting their business or products to his millions of viewers. Although the exact amount he commands for each deal is unknown, they are believed to be worth millions considering he boasts of a massive influence that has seen him get named one of Time’s World’s 100 Most Influential People.

His diverse sources of income also include earnings from the sale of his book, “This Book Love You”, which was released in 2015. He has also published several mobile games and console games such as Tuber Simulator.

With a brand that has proven strong enough to withstand a controversy involving anti-Semitism, PewDiePie’s net worth clearly shows that he is one of the most successful stories of YouTube as a career.

Adeola Seun
Adeola Seun
Seun is a CCNA certified graduate of FUTA. He has been writing on various subjects that include finance, economics, celebrity net worth, lifestyle, biographies and politics for over 7 years, Other than writing, he enjoys movies, video games, and sports


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