Perez Hilton, born Mario Armando Lavandeira II is an American blogger and television personality. He makes his money from the success of his eponymous blog perezhilton.com. The blog is known for dishing out celebrity gossips and rumors most of which have landed him in the black book of many celebs. However, in recent years, Perez has been milder about his reporting. Despite his controversial persona, Perez Hilton has been able to establish himself as a notable figure in Hollywood. And thankfully, his celebrity status has opened the doors to other media gigs. Read on as we explore the details of Perez Hilton’s career and success.
Perez Hilton has a total asset valued at $30 million. He originally aspired to become an actor before dabbling in freelance writing. He began writing his blog in 2005 with the domain name pagesixsixsix.com. Hilton’s blog included contents that revealed dirt about Hollywood celebrities. It was particularly known for posting edited celebrity photographs with negative comments written in white markers. Some of the rumors included outing of alleged closeted celebrities and criticising celebrity looks.
As a result, within 6 months, the blog was labeled by CBS newsmagazine, The Insider as Holywood’s Most Hated Website. This served as a catalyst that propelled the blog to increased viewership. With popularity came more celebrity gossip many of which sparked feuds, criticisms and lawsuits from not only celebrities but other media outlets, some of who accused Hilton of copyright infringement.
In 2007 alone, he faced numerous lawsuits including for posting Colin Farrell’s sex tape, a topless photo of Jennifer Aniston and illegally posting Britney Spears‘ recordings. His lawsuit with photo agency X17Online which accused him of copyright lasted for about 3 years before an out-of-court settlement was reached in 2009.
Perez got entangled in a couple of drama in 2010 including when he tweeted an upskirt photo of a minor Miley Cyrus alleging that she had no briefs on and in 2011 when his long-time friendship with Lady Gaga came to an end. However, in recent years, Perez seems to have put on a softer side with a kinder and gentler approach to his reporting. LA Times reported about his surprising new side.
In addition to celebrity gossip, Perez also uses his primary blog to publicize the music of upcoming artists he fancies. He heavily promoted the songs of British singer Mika and thankfully Mika was able to sell over 5.6 million of his debut album released in 2007.
Perez Hilton Earnings
Every blogger’s aim is to generate popularity to their website. Thus, Perezhilton.com reached its peak during the height of Hilton’s controversies in the late 2000’s. Some time in 2007, Hilton’s website reached over 8 million page views within a single day. By 2009, perezhilton.com was valued at about $44 million with an annual revenue of $6.2 million. Hilton was said to be charging $6 CPM, that is cost per mille which means that advertisers on his blog paid $6 for every 1,000 impressions of its ad. As of 2013, Perez Hilton was said to earn $450,000 from banner advertising with an average of $3,500 earned daily.
Despite a milder tone of reporting, Perez’s blog still enjoys some level of popularity. Per Alexa rankings in 2017, it is among the top 2000 websites in America and top 6,000 in the world with over 5,000 other websites linking in.
Perez has been able to enlarge his media empire, to include other blogs such as CocoPerez focused on celebrity fashion and fitness-focused FitPerez. In 2011, he published his first children’s book entitled The Boy with Pink Hair.
In 2009, Hilton’s gossiping helped him buy a West Hollywood for $2 million. The Mediterranean villa measures 4,300 square feet and includes 4 bedrooms and 4.5 baths. Hilton sold the property in March 2016 for almost $3 million, making about $1 million profit. According to Variety, Perez used the proceeds to scoop another West Hollywood mansion. The new one is described as a 1920s Spanish-style mansion.
Perez Hilton Wiki, Gay, Partner, Boyfriend/Wife
Perez Hilton was born as Mario Armando Lavandeira Jr on March 23, 1978, in Miami, Florida to Cuba parents. He coined the name Perez Hilton after New York Post threatened to sue him if he didn’t rename his pagesixsixsix blog which they considered too similar to their own celeb-focused site Page Six. Mario then selected yet another already established act– socialite Paris Hilton for his inspiration. He Latinized her first name to invent the moniker, Perez Hilton.
Mario attended college at New York University from where he graduated in 2000. An openly gay man, he had a brief stint as a media assistant at LGBT rights organization GLAAD and wrote columns for several gay rights publications.
Perez Hilton Kids
You’d expect someone who glories in revealing the dirty little secret of others to at least be an open book, but disappointingly, that isn’t the case with Perez Hilton who seems to be somewhat secretive about his personal life. We only know the ones he chose to reveal. The single father has three children all of which were conceived via surrogacy.
Perez Hilton has made numerous TV appearances. He contested in the fifteenth series of the British reality television series Celebrity Big Brother 15.