Well, the amount YouTubers make is highly dependent on who the YouTuber is, the number of subscribers on his or her channel and who the channel is targetting.
If you’re still starting out from scratch, you are simply a video fledgeling, and that’s certainly a long way from being considered an influencer. But that shouldn’t discourage you because every smart work tends to pay off in the end.
How Much Do YouTubers Make?
To know how rich YouTubers are, you may need to first check out the Top 10 Richest Youtubers in the World.
There’s no specific data that can answer how much money YouTubers make as they’re paid by Google through Google Adsense and the data are not public. Also, YouTubers promote several products and have endorsement deals which work pretty well to make them some good bucks.
There’s a lot of guesswork we need to do to answer this question.
New York Times did a profile check of a Youtuber (Olga Kay) who vlogs on five different channels and has around 1 million subscribers. She worked as a full-time YouTuber and was able to earn $100,000 to $130,000 per year for three years regularly.
This means that she earned around $8.3k – $10.8k per month with 1 million subscribers on her list.
This Youtuber works on at least 20 videos every week and also does several promotions, advertising, merchandising and sponsorship deals to add to her wealth. Generally, YouTube earnings are based on CPM (Cost Per Million), which is not million in real but a price for 1000 views.
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The CPM of YouTube videos differ from country to country, however, if it’s country like US, Canada, UK, Australia or some of the developed nations in the world, the CPM rates are somewhere around $5 – $10. But, if it’s country in Asia or a developing or a third world nation, the CPM rates on YouTube can go as low as $0.01 per 1000 views.
Also, all of the money made from the CPM does not come to the vlogger. YouTube takes away 45% of the total ad revenue as part of their advertising cost and gives out 55% only.
Again, it’s not just the CPM. YouTubers also earn from CPC (Cost-per-click), meaning – if a viewer lands to a YouTube video and click on the ads displayed by Google, the video uploader earns money. The CPC rates also differ according to countries and also at the time of year.
For example, a video on Christmas songs drives a lot of traffic on Youtube during December and January than any month in a year. In that time, the video also receives almost double the clicks on ads, because the ads are generally search-based i.e. people who are searching for ‘Christmas’ will get to find similar ads related to Christmas for attraction.
However, the YouTube earning that comes from Google Adsense adds to only a small part of YouTube vloggers earning. They generally make more from sponsorship and merchandise. If you have a huge reach, you surely can get to companies related to your niche and land offers that could pay you a lot more. Nonetheless, you have to be famous and have a lot of subscribers.
Most YouTubers dwell on how to get more YouTube subscribers in their channel or how they can increase their views. It also comes down to advertisement unless you’ve something good to offer. YouTubers first promote their videos on social platforms like Facebook and Twitter that attracts a lot of visitors. When you’ve got a decent fan base, your videos will be shared by your viewers and you attract more people.
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How Google Calculates YouTube Earnings
Total earnings= (Conversion Ratio * Number of Subscribers) * Ad-specific CPC
To break it down a little bit below is a guide to how much YouTubers actually make:
. Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
. The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
. On Average, the YouTube channel can receive $18 per 1,000 Ad views. This equates to $3 – $5 per 1000 video views.
Hence, that comes down to the number of visitors your video attracts and the number of clicks that your ads receive (considering you don’t have other advertising options out of YouTube).
There are people who’ve been making four figure earning every month from YouTube while there are also people who can take their YouTube earning to around 7 figures per year. This as well boils down to the niche which partly determines how fast you can start taking a bite out of those online monies.
Successful Niches for YouTube
Successful niches includes gaming, Lifehacks, Celebrity Gossip, News, Top [X] Lists, Compilations of people’s fails (including amateur Jackass antics), Food reviews and kitchen hacks, Product unwrapping and opening (particularly kids’ toys), Animal activities, e.g. funny things your cats/dogs do, Spoofs and others that are yet to be discovered. Suffice it to say that the success of a YouTuber begins at 1,000,000 subscribers. How? you may ask, but below is the amount the owner can make in a week:
If 1,000,000 followers religiously watch two new videos on your YouTube per week, it would receive each week: $18 x 1,000 x 2 = $36,000 per week from AdSense alone. Still wondering how YouTubers like Felix Kjellberg, Roman Atwood, Lily Singh and others earn millions of dollars every year?