The story of coming from humble beginnings to becoming a global figure with the wealth to go along with it is the story of hip-hop and Snoop Dogg is one of the many artists whose journey tells the story. Snoop Dogg’s net worth has grown from that of a young boy who turned to crime for money to a global superstar who rubbed shoulders with some of the world’s leaders. Through a combination of record sales, business investments and tour revenue, Snoop has grown his wealth to a level that makes him a legend of the industry, with a wealth size well over $140 million.
We observe how Snoop Dogg achieved his net worth below. Read on to learn about his journey.
How Snoop Dogg Built His Empire
Growing up in Long Beach, California in the late 80s, Snoop Dogg was exposed to a life of drugs and crime, going in and out of prison until he found his calling in music. Three years after he graduated high school, he and his cousins, Nate Dogg and Lil ½ Dead and a friend decided to make music as a group called 213.
The group on its own wasn’t spectacular but its mixtapes found its way to ace hip hop producer, Dr. Dre who upon listening to some of its tracks, took notice of his voice on a freestyle track. Thus, began his collaboration with the iconic producer who invited him and took him under his wings.
The proportion of Snoop Dogg’s net worth he earned through music began when he recorded his first song, a theme song for the 1992 film, Deep Cover. He followed it up with a feature on Dr. Dre’s debut solo album, The Chronic. He released his first album, Doggystyle which was a success, with some of the songs on the album like Gin and Juice, Whom Am I (What’s My Name)? becoming some of the top ten most-played songs in the US while the album itself was a mainstay on the Billboard charts.
Three years after making his debut, he founded his label, Doggy Style Records, Inc. in 1995. Although he left Death Row Records shortly after, he continued to record success with his music. Over the course of his career, he has released over fifteen albums and has sold over 23 million copies in the United States alone and a further 35 million albums worldwide.
While music is a primary contributor to Snoop Dogg’s net worth, his personality has allowed him to make successful ventures into other aspects of show business like being a television host and an actor. He has appeared in several films like Mac and Devin Go to High School, The Wash, etc. In television, Snoop has appeared in Monk, King of the Hill, Entourage and has had his reality show, Snoop Dogg’s Father Hood and Dogg After Dark, a variety show. He also famously made a widely successful pornographic film.
Snoop Dogg’s net worth of $140 million has been down to his ability to diversify his interests, which has resulted not only in appearances in films and TV shows but also partnerships with figures outside of hip-hop, such as Martha Stewart, with whom he co-hosts the show, Martha & Snoop’s Potluck Dinner Party. He also hosts The Joker’s Wild.
Combined with his successes in entertainment, Snoop Dogg has been able to achieve a net worth of over $140 million through business investments such as launching an app, Snoopify in 2013, which was generating as much as $30,000 per week in weekly sales as of 2015.
He is also a minority investor in Eaze, a California weed startup; Merry Jane, a digital media business that focuses on marijuana; and Leafs By Snoop, a line of cannabis products that includes concentrates, edibles, and marijuana flowers.
Although he has faced his share of legal troubles, particularly a well-documented murder case, Snoop Dogg has been able to maintain his reputation as a beloved media personality with the public which has ultimately be responsible for his continued presence in show business, which fuels his net worth.
Other sources of income for the rapper include brand endorsements through which, in combination with the other outlined sources of income, he has been averaging $12 million in yearly revenue since 2007. Between 2007 to 2018, the rapper made $157 million in career earnings, a very successful period for the California-born rapper.