The Highs and Lows of Rob Dyrdek’s Career Pursuits, Net Worth and Facts About His Wife

Many people subscribe to the belief that pro athletes only boast of physical talents without much intellectual capabilities. However, if there is one person who has effectively challenged this dumb jock stereotype, it is Rob Dyrdek.

Dyrdek first rose to fame as a professional skateboarder in the United States, winning several laurels and setting as many records. He has since retired from active sports and has now turned his attention to the entertainment world where he has achieved much success. Dyrdek has also made waves with his entrepreneurial pursuits and this has fetched him widespread admiration with some describing him as a “prolific hustler”.

Rob Dyrdek was Raised in a Middle-Class Home in Ohio

Robert Stanley Dyrdek was born on the 28th of June 1974 in Kettering, Ohio to parents Gene and Patty Dyrdek. He has a sister named Denise. Rob grew up in Ohio and indulged in several sporting activities as a child. He later narrowed his interest to skateboarding after professional skateboarder Neil Blender gave him his first skateboard at the age of 11. The helpful Blender did not stop at this juncture as he also assisted the young boy to land his first sponsorship deal before his career took off.

Navigating the Ups and Downs of Professional Skateboarding

In the year 1990, a 16-year-old Rob Dyrdek courageously decided to quit school to pursue his real passion. He subsequently moved to California where he was fortunate to land a sponsorship deal with the action sports footwear brand, DC Shoes. This deal, which would last from 1995 to 2016, gave Dyrdek the needed impetus to pursue his career and he went on to win several laurels. He also set as much as 21 world records, including the longest 50-50 rail grind, longest board slide, highest skateboard ramp jump into water, and the farthest reverse ramp jump by a car.

The Relationship between Dyrdek and DC Shoes was a mutually beneficial one as the company also gained from his national appeal, designing, and branding ideas. They developed 29 signature model shoes for the skateboarder and this helped transform them into an international company worth $500 million.

The partnership between Rob Dyrdek and DC Shoes (now Quicksilver) lasted for about 21 years and both sides became very much intertwined. It, however, came to a shocking end in January 2016 after Quicksilver unceremoniously cut Dyrdek from their rooster. The company gave no official explanation for their move but it came as part of their corporate restructuring during bankruptcy proceedings.

His Career Earnings  

Rob Dyrdek remains unfazed by the termination of his DC Shoes contract and the reason is not far-fetched. The former skateboarder has his hands in several things and can thus afford to lose the sponsorship deal.

Dyrdek has starred in several hit TV series, including Rob & Big. The reality show chronicled the adventures of the skateboarder and his bodyguard-cum-friend, Big Black, as they tried to break several world records. Rob & Big debuted in 2006 and lasted up until 2008. It proved to be quite a big hit with viewers and Dyrdek received a payment of $60,000 per episode, for a total of 30 episodes.

Another hit TV series that Rob Dyrdek has featured in is Fantasy Factory. The series debuted on MTV in 2009 and follows him and his crew as they try their hands at several creative and entrepreneurial pursuits. Fantasy Factory ran for a total of 73 episodes and the Ohio native also received thousands of dollars for each one of them.

Outside of television, Rob has been involved in several lucrative ventures. The former skateboarder is the founder of a thriving production company known as SuperJacket. The company has thus far churned out several movies and TV shows, including Mega Lie & Crashletes, and The Dude Perfect Show. Additionally, the Ohio native is the founder of the exclusive skateboarding channel known as ETN. He is also the arrowhead of the first professional skateboarding league in the world known as Street League Skateboarding.

Asides from creating his own enterprises, Dyrdek is a shrewd investor and has put his money in companies such as Rogue Status (clothing company), UFC, Beach Whiskey, Beatbox Beverages, and Stance (sock and underwear company). All these ventures have contributed to his present net worth of $50 million.

Highlights of His Investments and Income Sources

• Investment in the UFC
• Co-founding of Ultracast, which is a live 360˚ and virtual reality platform that is bringing unique and 24/7 exclusive content to mobile devices worldwide. Dyrdek is also Ultracast’s board member
• His Investment in Beach Whiskey, where he is also a member of the advisory board
• He also invested in Beatbox Beverages
• Co-founding of Black Feather Whiskey
• Lucrative endorsement deals with other brands, including Rogue Status.

Highlights of Rob Dyrdek’s Career

What we have here is Dyrdek’s personal bests, some of the world records here have since been surpassed, they include:

• Longest 50-50 rail grind: 100 feet 5.75 inches (30.62 m) (2007, WR)
• Longest board slide: 100 feet 5.75 inches (30.62 m) (2007, WR)
• Highest skateboard ramp jump into water: 10 feet 8 inches (3.29 m) (2007, WR)
• Farthest reverse ramp jump by a car: 89 feet 3.25 inches (27.21 m) (2014, WR)

Rob Dyrdek is Enjoying Marital Bliss with His Wife (Bryiana Noelle Flores)

Given his success, as well as dashing good looks, many ladies would certainly be pining for Dyrdek. We are however sorry to burst their bubble as the former skateboarder is nuts about his wife, Bryiana Noelle Flores.

Bryiana is a native of California who was born on the 21st of July 1991. She has since forged a career as a model and entrepreneur. Bryiana has appeared on the pages of several magazines, including Playboy Magazine which named her playmate of the year in September 2013. She is also the President of Iconic Beauty Initiative, a women empowerment brand dedicated to providing assistance to enterprising women in their professional pursuits.

Rob Dyrdek first met his future wife in September 2013. They subsequently went on a first date that comprised of a helicopter trip to Bakersfield to rescue puppies. The couple dated for nearly two years before Rob popped the big question in an elaborate proposal in April 2015. Bryiana happily said yes and the rest, as they say, is history. The couple tied the knot in September 2015. Their wedding was a lavish affair that featured their closest friends and family.

Dyrdek and his wife have been together ever since then and have welcomed two kids; son Kodah Dash Dyrdek, born in September 2016 and daughter Nala Ryan born in December 2017. The couple remains smitten with each other and never tire of expressing their mutual love. For instance, on the occasion of their third wedding anniversary in 2019, the couple travelled to Catalina Island where they spent a quiet evening without the kids. They subsequently posted heartfelt messages to each other on their respective Instagram accounts. Bryiana described Dyrdek as the “best husband in the whole world” while he promised to “love her forever and always”.