Nadeshot Net Worth: A Look at 100 Thieves CEO’s Sources of Income

Professionally known as Nadeshot, Matthew Haag had a well-decorated competitive gaming career before retiring as a pro gamer in 2016. During this time, he won many gaming tournaments from which he earned thousands of dollars that have helped him achieve his present net worth of $10 million. He additionally achieved the eSports Athlete of the Year Award and an X Games gold medal while serving as the captain of OpTic Gaming.

Not only is Nadeshot regarded among the most decorated personalities in gaming; he is also a popular figure in content creation. He founded his own gaming organization and lifestyle brand called 100 Thieves in 2017. The company has grown into a multimillion-dollar establishment valued at $125 million.

Revenue Streams that Contributed to Nadeshot’s $10 Million Net Worth

The former pro Call of Duty player sits on a net worth of $10 million. He accrued this through his competitive gaming career, Youtube, and earnings for his diverse roles at 100T. Beyond working as the CEO of the organization, Haag displays his ingenious gaming skills as the content creator of the clan.

Prize Money from Gaming Tournaments

Prior to becoming famous in the gaming industry, Nadeshot worked briefly at McDonald’s restaurant while attending college. He eventually found a remunerative niche in the booming world of competitive video gaming after participating in the Call of Duty 4:Modern Warfare and earned $250. Before turning 18, Matt had already made about $600 from his competitive gaming career which he started with the Halo Series and later, Gears of War.

By 2010, he became a member of the American professional and entertainment organization, OpTic Gaming. He then served as a replacement for a sick player which saw him compete in the Call of Duty: Black Ops 2010/2011 season on the Major League Gaming Circuit. The OpTic team finished 3rd in the event and the skilled gamer pocketed prize money of about $2,550.

At Call of Duty: Modern Warfare 3 held in the 2011/2012 season, Nadeshot became $100,000 richer as the OpTic Gaming team claimed the trophy along with $400,000 prize money.

In the next season, during the Call of Duty: Black Ops II Championship, his team stole the day and became the first Champion of the tournament. Haag earned $36,700 for his participation and subsequently pocketed $35,542 when he led his team as OpTic Gaming’s captain to a third-place finish at the Call of Duty: Ghosts Championship, winning $120,000 in the 2013-14 season. That same season, the team was invited to the Major League Gaming X Games, having finished third at the Call of Duty Championship.

They defeated teams like EnVyVus, FaZe Red, Evil Geniuses, and Team Kaliber to win their first MLG Championship. As a result, Nadeshot and his three teammates won gold medals at the X Games held in Austin, Texas. He equally took home the 2014 eSports Player of the Year Award. Before stepping down as the captain of OpTic Gaming in 2015, he led his team to the Call of Duty: Advanced Warfare in the 2014/2015 season and finished second. This saw his fortune increase as he received $30,553 from the prize money his team won.

He left the gaming organization in 2016 and made a total of over $200,000 from his participation in the Call Of Duty tournaments.

Breaking Down What Nadeshot Made from Gaming Tournaments

  • Call of Duty 4: Modern Warfare    –     $250
  • Call of Duty: Modern Warfare 2    –     $1,037
  • Call of Duty: Black Ops               –     $2,550
  • Call of Duty: Warzone                 –     $5,750
  • Fortnite                                     –     $15,725
  • Call of Duty: Advanced Warfare   –     $30,553
  • Call of Duty: Ghosts                   –     $35,542
  • Call of Duty: Black Ops 2            –     $36,700
  • Call of Duty: Modern Warfare 3   –     $103,575

Income from Twitch and YouTube Channel

YouTube has been a lucrative source of income for many content creators. Nadeshot launched his YouTube channel in 2010 and now boasts of more than 3.2 million subscribers with over 530 million views. His second YouTube channel, Nadeshot Plays, has over a million subscribers with more than 118 million views. Consequently, he gets over 90,000 video views daily, thus making tons of dollars monthly in ad revenue.

High profile individuals like Nadeshot make around $5 per 1,000 video viewed. Given that, one can roughly estimate that the former pro gamer has thus far made more than $2 million from his YouTube endeavors.

Haag is also active on Twitch where he streams Call of Duty practice sessions. His followers pay a monthly subscription fee of $4.99 to comment on the action. His Twitch channel has attracted over 54 million video views and he gets a cut of the channel’s ad revenues.

In addition to his endorsement deal with Red Bull in 2014, Nadeshot signed an exclusive deal with MLG that lured him away from Twitch at the time, as he was exclusively streaming Call of Duty games on Though the financial detail of the deal was kept private, he must have garnered a fortune from it.

Earnings Derived from 100 Thieves

Nadeshot’s wealth has increased tremendously since launching 100 Thieves in November 2017. The company has raked in millions of dollars from the sales of merchandise. In April 2019, it made more than $500,000 from sales of apparel which sold out in five minutes.

With Matthew Haag serving as the Chief Executive Officer of 100 Thieves, he ought to have a cut in the revenues generated from sales of merchandise. The company makes money through other means detailed here.

List of all the Sources of His Wealth

  • Prize money from competitive gaming
  • YouTube Channel
  • Twitch
  • Endorsement Deals
  • Earnings from 100 Thieves

Does Nadeshot Own 100T?

Nadeshot is the founder, CEO, and co-owner of 100 Thieves. He founded the organization in November 2017 and then shared the ownership stake with the owner of Cleveland Cavaliers, Dan Gilbert, after he made a multimillion-dollar investment into the company that same month.

The following year, many investors took part in the 100T’s Series A fundraising and also emerged as co-owners of the organization. They include Drake, Marc Benioff, Scooter Braun, Drew Houston, Tao Capital, Sequoia Capital, and many others. Later in 2019, Alglae Ventures and Groupe Arnault became co-owners of 100T after investing in the company’s Series B funding.

How Much Is 100 Thieves Worth?

100T has experienced a meteoric rise in value since its establishment. In addition to making millions of dollars from sales of merchandise, the 100 Thieves’ competitive gaming team has made over $600,000 in prize money, following their participation in Call of Duty tournaments.

The organization also has a franchise team in the League of Legends Championship Series and other games. 100T was initially valued at $90 million after their Series A funding round. With their Series B funding round generating $35 million, the company is said to be worth over $125 million.

A Look at Matthew Haag’s Flamboyant Lifestyle

Most times, Nadeshot calls the 100 Thieves Cash App Compound home. The 15,000 square foot training facility is situated in Culver City, California. It features an eSports entertainment center, an apparel hub, and a content studio.

In the past years, Matt has spent a portion of his vast fortune in taking care of his family members. He once sponsored his father’s vacation worth $10,000 and equally surprised his siblings with two expensive cars.

As a lover of luxury cars, the YouTube star owns a BMW i8 valued at over $130,000 and Mercedes-Benz G63 AMG worth more than $140,000.


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