He may not be one of the top 10 YouTube personalities with the highest number of subscribers but through his ingenuity and business acumen, he has continually remained one of the highest-earning YouTubers in the world. Jeffree Star original interest was a career in the music industry but life had other plans. From MySpace to YouTube, Jeffree Star’s net worth has been built on a unique personality that has captured millions of members of the digital community.
Although he has faced his share of controversies, some of which would have brought down any average YouTuber, Jeffree Star’s career has proved resilient enough for him to continue to maintain his significant net worth.
Take a look at the net worth of the internet celebrity as well as details about how he got so rich.
Jeffree Star’s Net Worth
If you are one of the over 15 million people that subscribed to Jeffree Star’s channel on YouTube or you are one of those who buy his makeup products, then you are probably how much each video view of yours or the acquisition of each concealer or makeup kit has contributed to his net worth.
Well, we cannot tell how much each contribution is worth to the YouTuber but as an accumulative figure, it has given him a net worth estimated between $50 and $75 million.
The YouTuber has built a massive career through his fascinating and sometimes divisive personality, which has grown beyond the confines of a YouTube video. He has become a model, entrepreneur and ultimately, an American socialite.
With his collection of celebrity friends and business interests, it is no wonder that the YouTuber has a large net worth.
How Did He Get So Rich?
Now that we know Jeffree Star’s net worth, how exactly did he make his money? Well, before YouTube became the world’s leading video platform, churning out millionaires every year, Jeffree, whose real name is Jeffrey Lynn Steininger Jr. was the most followed person on MySpace.
Simply put, the personality that has made him into one of the most-followed people across all social media platforms has always been a part of him, as far back as 2006. Ultimately, it is this personality and character that has helped him amass a net worth in several millions of dollars.
He leveraged his MySpace popularity to promote his music career and in 2009, he released his first and only album, Beauty Killer. It was not the most successful of albums, but it gave Jeffree Star some needed exposure as he toured the world in promotion of the album. A chance at a successful music career seemed on the cards when he was signed to Konvict Muzik in 2010 but all fizzled out after Akon, owner of the label, got into legal trouble.
With YouTube on the rise, Jeffree Star turned his attention to the platform and grew his popularity on the platform. So far, the YouTuber has over 15 million subscribers and has recorded over 1.7 billion video views since he created his YouTube channel, jeffreestar.
As a result of his popularity on the platform, he earns considerably well through the platform, earning as much as $18 million from YouTube in 2018, through ad revenue and sponsored ads. Analysis of his YouTube channel shows he averages $34 thousand per video.
Jeffree Star’s net worth has come through his cosmetics company, an eponymously named company – Jeffree Star Cosmetics. The cosmetics company has turned out to be his most successful venture, with the YouTuber estimated to be making as much as $7.2 million per product launch.
Aside from YouTube and his cosmetics company, Jeffree Star reportedly has nine other business, all of which are working in tandem to give the Orange County-born social media star a net worth of $75 million. Some of his other businesses include a merchandising business, shipment and fulfillment business, and a marijuana company.
How Does He Spend His Money?
Like every millionaire, Jeffree Star’s net worth allows him to dabble in the luxurious and expensive and some of his significant expenses include owning the world’s largest Hermes Birkin collections, beating out Kim Kardashian and Kylie Jenner.
Sadly, it isn’t all fun expenses for the YouTuber as he once suffered a major loss in April 2019 when some of his cosmetics products were stolen from his warehouse. He reportedly lost products worth $2.5 million to the theft.