Going Back Through The Roots of Jeffree Star’s Cosmetics Company, His Family Members and Sexuality

Any fan of internet celebrities who are into makeup artistry and everything that relates to facial beauty must have come across Jeffree Star as he is very good at what he does. He is a YouTube star and entrepreneur who dedicates his time to offering makeup tutorials to his followers on the internet. Jeffree is also a model and singer-songwriter. His music, as well as beauty-centric videos, have received wide acclaim.

Jeff’s pink hair and heavy eye makeup are his trademarks in the fashion and beauty industry while the lyrics of his songs which are smeared with clichés and gender-stereotypes brought him to the spotlight in the music scene.

His Mother Encouraged His Inclination Towards Makeup

Jeffree Star is an American citizen born in Orange County, California, USA. His birth name is Jeffree Lynn Steininger Jr. and he was born on the 15th of November 1985. Jeffree was raised by his mother after the death of his father, Jeffrey L. Steininger, who took his own life.

The YouTuber got his hands on makeup tools in his early years. It is said that he was so passionate about it that he wore makeup to school during his junior high years. With time, his passion for beauty and cosmetics grew until it became a successful career for him.

Jeffree Star is fond of talking about his mom basically because of the bond they share. His mother’s name is Marra Shubyann Lindstrom Steininger, a strong woman who single-handedly raised her son after her husband, Jeffree’s father, committed suicide. As Shubyann is a model, it explains how Jeffree picked up his modeling instincts and love for all things beauty.

His mother supported his use of makeup tools at an early age, making her makeup kit available for him to experiment on. She is the bedrock of his success as a beauty star. Jeffree is his mother’s only child and he has not failed to express how lucky he is to have a parent who supports him in all his ambitions.

Social Media Provided The Platform For His Rise to Fame

His career kicked off when he started using Myspace, a social networking site that allows people to post their songs, photos, and personal profiles. Having created an account on the site, Jeffree posted his songs, makeup, and fashion designs, attracting fans in their numbers.

Jeffree Star grew a strong fan base on Myspace where he made commentary on matters that range from beauty and fame to self-image and confidence. He was also able to build his fashion career through the site. His dedication to the social media platform helped to place him among the most popular independent artists. When he launched his music career on MySpace and dropped a song, it was played over 25 million times. With that, he became known as one of the most popular unsigned artists.

Inspired by the success of his MySpace page, Jeffree launched a self-titled YouTube channel which now has millions of subscribers. He has a similar growing fan base on other social media platforms like Instagram, Twitter, and Facebook. While building his social media popularity, Jeff also got a job at makeup counters where he sells products and also gives beauty and makeup tutorials.

Here’s Why He Abandoned His Music Career

He had earlier exposed himself to various music, modeling, and makeup jobs after moving to Los Angeles. While working to support himself, Jeff made a deliberate effort to work closely with top Hollywood stars during weekends. He would go to social clubs where his heavy makeup, mini dress, and high heels will not go unnoticed. With time, he started making friends that helped him take his career to the next level

Having established himself on social media, Jeffree realized he still has more to offer the entertainment industry when Peaches’ drummer Samantha Maloney made him see his musical potentials. In 2009, Jeffree Star released his debut studio album titled Beauty Killer and it topped the US Billboard Top Electronic Albums chart. One of the songs in the album, “Lollipop Luxury”, featured the Trinidadian-born rapper and singer, Nicki Minaj. The pop vocalist has worked with several musical performers, including  Larry Tee, Millionaires, Blood on the Dance Floor, and Deuce.

For now, Beauty Killer is his only studio album. He signed with Akon’s Konvict Muzik but while the international superstar touted Jeffree as the next big thing, no music was released in his name through the stable.

Without letting out the details, Star left the music industry in 2013 but not without describing his time with Konvict Muzik as a big mistake. During his time in the industry, he appeared in Kesha’s second music video for her single “Take It Off” in 2010.

Jeffree Star Cosmetics Is The Biggest Source of His Wealth

After dropping the mic as a musician, Jeffree took the entrepreneur path to launch his company known as Jeffree Star Cosmetics. The e-commerce brand was created to help revive his financial status which took a nosedive after his music career ended.

Being an influencer, Jeffree used platforms like YouTube to promote his brand and it paid off. The first batch of makeup he released was a collection of liquid lipsticks and before long, his brand grew to contain eyeshadow palettes, lip scrubs, as well as highlighter palettes. Jeffree Star Cosmetics has also included clothing, mirrors, and makeup bags to the merchandise list.

His latest release, Blood Lust eyeshadow palette sold out in a few hours after its launch in March 2019. Sincerely, Jeffree has found his true calling.

His Net Worth Is Estimated at $50 Million

Jeffree is not an ordinary beauty star, he is a well-established beautician and a dedicated socialite. He earns much of his money from his profession as a well-known beauty guru. His flourishing cosmetic brand and tons of other businesses, including a marijuana business, fetches him lots of money. Star once revealed that he received $165k from a particular brand just to use their product.

His musical career is also a good source of income for him. “Beauty Killer” which is his most popular piece recorded over 15 million views on YouTube. With his tentacles spreading to various businesses, Jeffree Star’s net worth is estimated at $50 million.

Jeffree is, therefore, living the life in luxury, putting his fortune to good use. He has a well-furnished house in Calabasas, California. Among his fleet of cars include BMW i8, Rolls-Royce, and a BMW z4.

Yes, Jeffree Star Is Gay

People often wonder what gender the pop singer and socialite belongs to. But being a very outspoken type, Jeffree has never hidden his gender, even though he appears female most of the time.

Jeffry Star and Nathan Schwandt: Image Source

He has revealed that he is very much attracted to the male gender, which means he is gay. The makeup guru has dated several famous personalities who are also gay. These men include Tyler Carter and Chris Crocker.

His most recent, however, is his relationship with Nathan Schwandt, a social media celebrity born in Michigan, USA. Star and Schwandt started dating in March 2015 and they both resided in their apartment in Los Angeles with their dogs. However, it emerged in early 2020 that the two broke up.

Jeffree confirmed the break up in a YouTube video where he made it clear that there are no hard feelings between him and Nathan who never really blended in the life of glitz and glam they led.

Chika Udeh
Chika holds a B.A in English language/History and has over 5 years experience in content development and journalism. She loves playing with writing, wordsmiths, and storytelling in all its forms, and when she is not writing about famous people and events that matter, she is probably listening or dancing to some cool jams.


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