How Much Money Instagram Influencers Make And How They Earn It

With how far people are willing to go to amass every inch of followers on social media, you have probably wondered how much Instagram influencers make. They make a lot depending on the size of the following they have.

Just as influencers are increasing by the day, so also are brands willing to put in money on them, believing that they have a more personal touch and link to users. Before now, such monies are usually gulped in by things like large billboards but with millennials, everything is different.

How Much Do Instagram Influencers Make?

The earnings of these individuals are tied to the size of their handle as well as their engagement. Even though the market has become big and popular, there is still no standard on the charges available. There is, however, an estimate:

1. Less than 10,000 Followers

Described as Nano-influencers, they have anywhere from 500 followers to up to 10,000.

Most of those in this category do not go after the money. Instead, they concentrate on building their followership.  For those willing cash in, they can make an average of $88.00 for each post they make.

2. 10,000 to 80,000

In the class of micro-influencers, they can make anything from $200.00 to a couple of thousand dollars depending on the advertiser and the level of their engagement.

3. 80,000 to 250,000 followers

Those in this category are sure to rake in anything from $2,000.00 depending on what you are posting and the brand, to a massive $6,000.00

4. From 250,000 to 1 million followers

If you are able to build anything from a quarter million followers to 1 million on Instagram, you may net in anything from $6,000 to $10,000.

5. More than 1 million followers

Once you have attained this level as an influencer, the sky is the limit.  $10,000 is what you get to make per post in the least, depending on the brand. There are also those that can charge as high as $100,000. What if the content is also on YouTube and you are in the gaming niche? You can make up to $250,000 for each post.

6. What if you are Kylie Jenner or Selena Gomez?

How Much Do Instagram Influencers Make
Selena Gomez (Image Source)

If you are a celebrity like Kylie Jenner who has the star power as well as millions of followers, each post will earn you nothing less than a million dollars while if you are Selena Gomez, your charge for each post will not be less than $700,000.

READ   The 10 Highest-Paid YouTubers In The World In 2020

How Do They Make It?

The amount of money made by influencers is not automatic as there are other things that you must first consider including the following:

  • The niche you are promoting
  • The brand you are advertising for
  • The platforms on which you are sharing the content
  • What you are posting (video, post, or story; you make more money with videos followed by posts, and then story).
  • Level of engagement

Here are the different ways they make their money:

1. Sponsored Posts

This is the most popular means that influencers can get to increase their income. Not only is this popular on Instagram, it has been used on social media as a whole. Brands and marketers meet these influencers to promote certain things in their posts. A whole post could be done on it or it could be tagged.

2. Brand Ambassador or Representative

Instagram influencers with the shoulders could also be paid to become brand ambassadors or representatives which will be based on a contract that will cover a specific period of time. As an ambassador or representative, you will receive free products or services which you will also promote.

3. Affiliate Marketing

Yet another interesting way that they have raked in large sums is through affiliate marketing. In this way, they cut a deal with either marketers or brands to sell their products. With each successful sale, they get a certain percentage based on the agreement they reach.

4. Sell your Products

If you have your own products, you can also make use of your social media handle as an influencer to sell them. More so, you can sell your pictures and earn some decent money.

See Also: 10 Richest Instagram Influencers Based on How Much They Make Per Post


Even though it sounds all sweet, it is not cut and dry. Building a strong platform is not easy because you may find yourself spending hours interacting with followers and trying to sort out a problem or the other in an attempt to maintain the followership and even expand on it.

Samuel Daniel
Samuel Daniel
Samuel is a researcher and content creator who is deeply passionate about writing and singing. His expertise is in finance, celebrity profiles and net worth, creative writing, fictional character development, as well as article writing, revolving around exciting names in the world of entertainment, sports and business. Previously, he has worked as Sports and Foreign news correspondent, and voice-over expert with NTA as well as a reporter and deputy news editor for orientation broadcast studio. He holds a B.Sc in Mass Communications


The 20 Most Expensive Buildings In The World Right Now (2020 Updated)

Year in year out, magnificent buildings are erected somewhere in the world. But some are so incredible that they are considered landmarks, some of...

Master P – Net Worth in 2020, Family & Wife or Girlfriend

What is Master P's net worth? One of the pioneers of rap music in America is Master P. He is the current CEO and president...

Mark Zuckerberg – Family, Net Worth & Car Collection

Mark Zuckerberg is an American billionaire, computer programmer, and entrepreneur. He is most popular for being the co-founder, president, and CEO of Facebook. Find...

French Montana – Net Worth in 2020, Height & Family

What is French Montana's net worth? American hip-hop artist, French Montana has been able to attain the millionaire status estimated to be in the tune...

Adam Sandler – Net Worth in 2020, Wife & Family Members

What is Adam Sandler's net worth? Adam Sandler is a comedian, film producer, actor, screenwriter, and musician. He is said to be one of the...

Jerry Seinfeld – Net Worth in 2020, Wife and Children

Who said standup comedy doesn’t pay? Jerry Seinfeld's net worth clearly shows that people will pay a lot of money to laugh. The comedian...

The 25 Richest Comedians In The World And Their Net Worth 2020

As the saying goes, laughter is the best medicine. But the other side of that equation is that laughter can also be very lucrative....

More From Justrichest

Inside Jay Leno’s Massive Car Collection, Net Worth & Family Life

Jay Leno is without doubt, one of the finest and most mature entertainers America has ever produced. A multiple award-winning stand-up comedian, writer, TV...

12 Biggest and Most Expensive Homes of Extravagant Footballers In 2020

The huge and decent earnings of footballers grant them the audacity to exemplify lavish spending and also enable them to sustain every aspect of...

Jessica Nigri Net Worth: How Much Money Does The Cosplayer Make?

Jessica Nigri is a well-known American cosplayer. For the benefit of those who don’t know, Cosplay is derived from the words costume and play....

20 Strongest and Most Powerful Currencies in The World (Updated 2020)

According to World Atlas, there are 180 currencies in circulation that are recognized by the United Nations across the wide world and these are...

Featured Today

These 5 Facts Will Tell You All About Guraish Aldjufrie and What He Does For A Living

A truly industrious and really shrewd man, Guraish Aldjufrie is known for being the ex-husband of Kyle Richards. For the record, Kyle Richards is...

What Is Wrong With Barron Trump, Is He Really Autistic? Where Is He Now?

Autism is prevalent and can affect people of all ethnic, racial and socioeconomic groups. The disorder, which limits a person's ability to relate and...

Who is Zack Snyder’s Daughter Autumn Snyder and Why Did She Commit Suicide?

It could be hard to understand why someone would ever take their own life; leaving their family and loved ones to suffer in a...

Who Is Sandra Otterson? Her Personal Wealth, Life and Quick Facts

American adult star, Sandra Otterson, currently based in Arizona, USA has is worth about $5 million. Background and Career Sandra Otterson, popular with the name ‘Wifey‘...

Top 10 Richest Male Porn Stars In The World

What could be better than passing time other than watching an adult movie on your television, computer, or anywhere? Sex has something to do...

Related Stories