The evolution of hip hop into a globally recognized and followed music genre has not only led to the popularity of several new artists of varying backgrounds, but it has also become one of the most lucrative genres of music. One of the beneficiaries of the genre’s evolution is G-Eazy, an Oakland-born rapper who has achieved a $9 million net worth since starting his career in 2008.
In a short time, he has gone from an unknown to becoming one of the most successful modern artists in American hip hop, putting out charting albums and singles. We took a look at how G-Eazy achieved his $9 million in such a short time below.
How G-Eazy Achieved His Net Worth
The word ‘Easy’ might exist in his stage name, but there was nothing easy about G-Eazy’s journey to a $9 million net worth. On a personal level, he had a difficult childhood where his grandparents raised him after his mother left his father. Still, he excelled and earned a bachelor’s degree from Loyola University in New Orleans.
G-Eazy, having had a difficult background, could have settled for an easier and a straight forward career in the corporate world. But he had a fiery passion for music, particularly hip-hop, so he pursued a career as a rapper instead. Before he graduated from Loyola, he began performing in college in 2008, working with Christoph Andersson, a producer, whom he met in the school.
Over time, he developed a reputation as one of the talented emerging rappers in New Orleans. So, how did he achieve his $9 million net worth?
Album Sales and Concert Tours
G-Eazy got an early boost in his net worth in his upcoming act days when he released the mixtape, The Endless Summer, on various music platforms. Although the mixtape itself did not chart on any major platform, one of its tracks, Runaround Sue, found mainstream success. The music video for the track was watched more than four million times on YouTube, giving G-Eazy is first significant music exposure.
Before he was signed to a major label, he went on tour across the US and released his first album, Must Be Nice. Although a major label did not back the record, it peaked at #3 on the iTunes Hip-Hop Chart.
Eventually, in 2014, having been signed to RCA Records, G-Eazy released his second studio album, These Things Happen. The album enjoyed moderate commercial success, selling 47,000 copies in its first week and over one million copies worldwide.
The success of the album resulted in a significant boost in G-Eazy’s net worth, both via the commercial performance of the album, and the resultant tours that followed. He went on a These Things Happen Tour across the US and Canada. He also went on the From the Bay to the Universe tour, expanding his tour market to Australia and New Zealand, having acquired headlining status.
The exposure and popularity of G-Eazy post-These Things Happen made him the toast of several music festivals in the US, well into 2015. He performed at major festivals like Electric Forest, Bonnaroo, Made in America, Lollapalooza, all of which fetched him a significant amount in income.
He released his third album, When It’s Dark Out, in December 2015, selling more than 135,000 copies in the first week. The album charted in several major music markets across the globe, including the UK, where it reached #24 in the UK Albums chart. So far, the album has sold more than one million copies.
Since he released his third album, he has released two more albums, bringing his total records sale to over four million records worldwide. He has also gone on more than five tours. Aside from his albums, G-Eazy also has eight EPs, six mixtapes and has released over 30 singles.
His multiple music projects and tour appearances have helped G-Eazy to his $9 million net worth.
Social Media and Endorsement Deals
Taking advantage of his social media, where he has more than twenty million followers across Instagram, Twitter, and YouTube, G-Eazy has made significant income via sponsored posts, earning as much as $15 to $25 thousand per post.
On YouTube, where he has over 9 million subscribers, he earns between $16,500 and $264,000 per year in ad revenue.
As for endorsement deals, G-Eazy also achieved his $9 million net worth via deals with international brands like Stillhouse and Puma.
He Has a Lavish Lifestyle
With a $9 million net worth comes the freedom to enjoy some of the best things the world has to offer. G-Eazy has deployed his net worth to acquiring luxuries like a Hollywood Hills mansion worth $1.75 million and a collection of cars worth $2 million. His cars include a Lamborghini Aventador, a Rolls Royce Ghost, and a Chevy Camaro.
Other things he spends money on include jewelry and clothes. He also commits a part of his income to philanthropy, contributing to charity organizations like his foundation, Endless Summer Fund, and March For Our Lives.