Slogan and taglines, like name, have roles they play in telling about a company or business brand. A brand or company’s slogan and tagline are among the advertising tool used to convey important messages about the company to the public. But while slogans stand to represent a company’s promise, strategy and personality, taglines gives founding idea or concept of business itself. A company may decide to change its slogan as often as possible but a tagline is expected to last the test of time.
Some brand taglines have become synonymous with the company that produces it. That is why when you hear “Just Do It” or “Life’s Good”, Nike and LG come to mind. That’s the power of a good slogan, they stick to the mind and that is why the phrases used are usually short.
How to Create Memorable Slogans and Taglines
To create a tagline and slogan with long-staying power, there are some key steps and guidelines you need to adhere to. They include:
- Choose words or phrases that are simple and short. This will make it easier to memorize.
- Consistency is key in every business. So when creating your tagline or business slogan, be sure those short, punchy phrases complement your company name, logo and projected image.
- Be unique, focus on what makes your company different.
- Make your slogan or tagline timeless
- Your slogan should be able to tell your audience what your business is without needing any additional information. In other words, learn to dump out your entire business in a few sentences
It is, however, important that you don’t overpraise yourself. Be honest and steer clear of demanding clichés like “best”, and “No. 1”. You should also consider your target audience before making a choice of slogan and, most importantly, your slogan should have a nice and welcomed rhythm and rhyme so your potential clients could easily read and memorize it.
Having said this much, here is a list of some famous Company Slogans and Taglines to Inspire Your Business.
100 Famous Company Slogans and Taglines to Inspire Your Business
1. Think Big — Imax
2. Life’s Good — LG
3. Easy as Dell — Dell
4. Just Do It — Nike
5. Don’t Be Evil — Google
6. The Power of Dreams — Honda
7. The Art of Performance — Jaguar
8. Be the First to Know — CNN
9. Keep Walking — Johnnie Walker
10. Buy it. Sell it. Love it — eBay
11. A Diamond is Forever — De Beers
12. Be More Human — Reebok
13. For the Men in Charge of Change — Fortune Magazine
14. Quality is Everything We Do — Ernest Young
15. Share Moments, Share Life — Kodak
16. When There is To Tomorrow — FedEx
17. Travel Brilliantly — Marriott Int’l.
18. The Happiest Place on Earth — Disneyland
19. We Bring Good Things to Life — General Electric
20. It’s Everywhere You Want To Be — Visa Inc.
21. The Best Men Can Be. — Gillette
22. Be What’s Next — Microsoft Corp.
23. Live Boldly — Revlon
24. Has it Changed Your Life Yet? — Compaq
25. Solution For A Small Planet — IBM
26. Impossible is Nothing — Adidas
27. The Company for Women — Avon
28. Keep Going, and Going, and Going — Energizer
29. Science. Applied to Life — 3M
30. What’s In Your Wallet? — Capital One Financial
31. There is No Substitute — Porsche
32. Quality Never Goes Out of Style — Levi’s
33. Beauty Outside. Beast Inside — Mac Pro (Apple)
34. The Customer is Always and Completely Right — Marks & Spencer
35. The Best Tires in the World Have Goodyear Written All Over Them — Goodyear
36. Dare to Be Devoted — Jared the Galleria of Jewelry
37. Don’t Leave Home Without It — American Express Co.
38. Don’t Let a 1% Difference Cost You Twice As Much — Sprint
39. Help You Connect and Share With People in Your Life — Facebook
40. When You Care Enough to Send the Very Best — Hallmark
41. The Best Bed for Better Sleep — Casper
42. Pleasing People the World Over — Holiday Inn
43. Inspire the World, Create the Future — Samsung
44. Welcome to the Human Network — Cisco Systems
45. Sharp Minds, Sharp Product — Sharp
46. At The Heart of the Image — Nikon
47. Pleasure is the Path to Joy — Haagen-Dazs
48. Something Special in the Air — American Airlines
49. Stronger Than Dirth — Ajax
50. We Are Revolving Beyond Documents — Xerox
51. Today’s Delivery Problem Solved Tomorrow — Courier Express
52. All For Freedom. Freedom For All — Harley Davidson
53. Double Your Pleasure, Double Your Fun — Wrigley’s Doublemint
54. Because You Are Worth It — L’Oreal
55. Its Time For Clarity — KPMG
56. The Ultimate Driving Machine — BMW
57. Delighting You Always — Canon Inc.
58. Let’s Make Things Better — Philips
59. We move the world — DHL
60. Between Love and Madness Lies Obsession — Calvin Klein
61. We Exist to Inspire the World to Play.” — Electronic Arts Inc.
63. You’re Going To Like The Way You Look, I Guarantee It — Men’s Wearhouse
64. When You Are At The Home Depot, You Feel Right At Home — Home Depot
65. Maybe She’s Born With It. Maybe It’s Maybelline — Maybelline
66. I Am What I Am — Reebok
67. The Car in Front of You is Toyota — Toyota
68. The Daily Diary of the American Dream — Wall Street Journal
69. Moving At the Speed of Business — UPS
70. Hello Tosh. Got A Toshiba — Toshiba
71. Save Money. Live Better — Walmart
72. A Mind is a Terrible Thing To Waste — UNCF
73. Let Your Fingers Do The Walking — Yellow Pages
74. We Put The Dot in Dot-Com — Sun Microsystems
75. It Takes A Tough Time To Make A Tender Chicken — Perdue
76. The Last Place You Want To Go — Dixons
77. It’s Not TV. It’s HBO — HBO
78. We Try Harder — Avis
79. Broadcast Yourself — YouTube
80. There Are Some Things That Money Can’t Buy. For Everything Else, There’s A Mastercard — Mastercard
See Also: 100+ Cool Business and Company Name Ideas That Stick to the Mind
Food/Drink Company Slogans and Taglines
81. Come For The Food, Stay For The Fun — TGI Friday’s
82. Good To The Last Drop — Maxwell House
83. The Snack That Smiles Back — Goldfish
84. Invent — Hewlett Packard
85. Good Food, Good Life — Nestle
86. Betcha Can’t Eat Just One — Lay’s
87. Taste The Rainbow — Skittles
88. Be A Pepper — Dr. Pepper
89. It’s The Real thing — Coca-Cola
90. King of Beers — Budweiser
91. It’s Finger Licking Good — KFC
92. Probably the Best Lager in the World — Carlsberg
93. Where a Kid can be a Kid — Chuck E. Cheese’s
94. A Glass and a Half of Milk in Every Bar — Cadbury’s Dairy Milk
95. Be Your Way — Burger King
96. The Quicker Picker Upper – Bounty
97. They’re G-r-r-reat! — Kellogg’s Frosted Flakes
98. Together We Can Prevail — Bristol-Myers Squibb
99. Think Outside The Bun — Taco Bell
100. It’s Way Better Than Fast Food. It’s Wendy’s — Wendy’s
