10 World’s Highest Paid Female Athletes

10 World's Highest Paid Female Athletes 2016
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The world of sports is greatly flooded by the male gender, so much so that at the mention of the word “athlete”, one’s mind automatically pictures a man. On the other hand their female and less-recognized counterparts are equally breaking and setting records, most especially in the sports of tennis. Forbes list of the Highest Paid Female Athletes 2016 shows how much the top women in the world of sports took home from their endeavors on the courts as well as endorsements from June 1 2015 to June 1 2016. Like the male list, there was an overthrowing. Tennis icon Serena Williams snapped the top spot from Maria Sharapova who topped the table consecutively for over a decade. Here’s a look at the top 10 list beginning from the least earner.

10. Eugenie Bouchard

Prize Money: $700,000

Endorsements: $5.5 million

Total Earnings: $6.2 million

Eugenie Bouchard

Eugenie in Wimbledon 2014 became the first Canadian to reach the finals of a Grand Slam in singles. Named WTA Newcomer of the Year in 2013, she received WTA Most Improved Player award in 2014. Her career was blossoming until injuries began to mar her performances. However, her rapid success attracted top brands to seek endorsement deals. Among the new ones are Rolex, Nike and Usana.

9. Victoria Azarenka

Prize Money: $3.6 million

Endorsements: $3 million

Total Earnings: $6.6 million

10 World's Highest Paid Female Athletes 2016

Azarenka is the only Belarusian player of either gender to win a Grand Slam singles title. The former World number 1 saw her 2014 season truncated by an injury which plunged her ranking to No. 50. But Victoria has made the comeback to win three events in 2016. Her rank as of April 2016 is No 5. She endorses Citizen, Nike, Esurance and Wilson.

8. Ana Ivanovic

Prize Money: $1.9 million

Endorsements: $5.5 million

Total Earnings: $7.4 million

Ana Ivanovic

Ana Ivanovic has been struggling with form lately. She made it to the semis of a major for the first time in 7 years at the 2015 French Open. In addition to her lifetime contract with Adidas, she also endorses Dubai Duty Free, and Sheseido.

7. Garbine Muguruza

Prize Money: $4.6 million

Endorsements: $3 million

Total Earnings: $7.6 million

Garbine Muguruza

Muguruza won her first Grand Slam title by defeating World No. 1 Serena Williams at the 2016 French Open. The win came with a $2.3 million prize money and bonuses from sponsors. However, Forbes didn’t include these in their calculations as it was outside the June 1 cutoff. Contributing to her calculated earnings was her prize money from coming second place in WTA 2015.

6. Caroline Wozniacki

Prize Money: $1 million

Endorsements: $7 million

Total Earnings: $8 million

Caroline Wozniacki

Wozniacki has been struggling with form beginning from the 2015 season. Notwithstanding, she plans to represent Denmark in the Rio 2016 Olympics. Chief among her endorsement partners is Adidas.

5. Agnieszka Radwanska

Prize Money: $5.2 million

Endorsements: $5 million

Total Earnings: $10.2 million

Agnieszka Radwanska

Five time WTA’s Fan Favorite Singles Player and world No. 3 became the first Polish player to win the WTA Finals in 2015. The same year, Radwanska won two other events which saw her endorsement deals with Lexus, Amica, Lotto and more churn out lucrative bonuses. She has made over $23 million in career prize money which ranks her at 6th all time.

4. Danica Patrick

Salary/Winnings: $7.9 million

Endorsements: $6 million

Total Earnings: $13.9 million

10 World's Highest Paid Female Athletes 2016

Danica is the only stock car racing driver to make the list. Her 9 year old GoDaddy sponsorship ended at the end of 2015 season. Nature’s Bakery became her new sponsor beginning from the 2016 season. She extended her Stewart-Haas contract in a multi-year deal. Her plethora of endorsements include Chevrolet, Tissot, Coca-cola, as well as a personal endorsement deal with GoDaddy. Danica has a US awareness level of 73% among female athletes ranking third behind the William sisters Venus and Serena.

3. Ronda Rousey

Purses/Bonuses: $10 million

Endorsements: $4 million

Total Earnings: $14 million

Ronda Rousey

The UFC star made $10 million from two fights during the calculating period. She won one of them versus Bethe Correia and lost to Holly Holm. The loss was Rousey’s first after 12 consecutive wins in the MMA. Ronda has spread her tentacles to the show business. She hosted an episode of SNL which was rated the best of the year. She has also been featured in a number of movies including the remake of 1989 movie Road House and  Do Nothing Bitches. She has also appeared on Sports Illustrated’s swimsuit issue. Her U.S. awareness level is 66%, the fourth highest among female athlete. She endorses EA, Buffalo Jeans, MetroPCS, Monster Energy, Fanatics and more.

2. Maria Sharapova

Prize Money: $1.9 million

Endorsements: $20 million

Total Earnings: $21.9 million

10 World's Highest Paid Female Athletes 2016

Five-time Grand Slam winner made a shocking revelation in January at the 2016 Australian Open that she had failed a drug test. Following the incidence, Nike and Porsche suspended their pact with her but fortunately did not completely terminate it. Tag Heuer and American Express suspended contract renewal talks. However, she continues to count Avon, Evian and Head among her partners. The Russian born had her prize money reduced by $5 million from last year’s $6 million. As a penalty, the ITF has banned Maria from tennis for two years.

1. Serena Williams

Prize Money: $8.9 million

Endorsements: $20 million

Total Earnings: $28.9 million

Serena Willliams

The 20 time Grand Slam winner is the highest paid female athlete for the first time since 2004. Contributing to her prize money during the calculating period are the 3 Grand Slam titles she won in 2015. The wins were rewarded by bonuses from her sponsors which inlude Nike, Wilson and Gatorde. Serena Williams has over a dozen endorsements including the newly added JPMorgan Chase. She has a record career prize money of over $80 million- which is more than twice of any other female athlete in the world.

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